I build intentional brand identities and digital experiences for mission-driven organizations
With a background in education and photography, I design with impact.
I'm a Product Designer and Brand Designer with an unconventional background—I started my career as an elementary music teacher.
Teaching taught me how to break down complex concepts into intuitive, accessible experiences. It made me a careful listener and a patient problem-solver, foundations that now guide my work as a designer.
Today, I design cohesive brand systems and visual experiences for travel, lifestyle, and service-based businesses. I'm especially drawn to projects where strategy and creativity intersect, and where thoughtful design can shape how a brand is felt as much as how it looks.
When I'm not designing, you'll find me either exploring new places, camera in hand, with my husband Keith and our dog, Jake, or catching up on the latest episode of one of my favorite shows.
Learn MoreDesign with Intention
I believe the most powerful brands aren't the loudest; they're the most intentional. I look for the quiet details that make your business human and turn them into a visual language that speaks for itself.
A beautiful website or polished logo is only half the battle. I build systems based on architecture, not just aesthetics. Whether it's an accessibility-tested color palette or a custom-coded shopify backend, I ensure your brand is built on a foundation that can scale.
My process is built on high-level collaboration. I don't just deliver a file and disappear; I partner with you to map out your digital ecosystem. We focus on structural clarity and strategic flow first, ensuring that when we get to the visual "polish", it's rooted in purpose.
Design Strategy
User research & Interviews, User journey mapping, Information architecture, Competitive analysis, Content strategy, Stakeholder communication
UX/UI Design
Wireframing & prototyping, Usability testing, Interaction design, Responsive design, Mobile-first design, Design iteration
Brand & Visual Design
Visual Identity systems, Typography & layout, Design systems & components, Brand guidelines, Accessibility (WCAG 2.1), Style documentation
Development
HTML/CSS, Javascript (basic), Design handoff, Component libraries, Brand guidelines, Developer collaboration, Accessibility implementation
Tools & Software
Figma, Figjam, Adobe Creative Suite, Shopify, Webflow, Miro, Notion, Trello, Google Workspace, Microsoft 365
Photography
Brand photography, Lifestyle sessions, Visual storytelling
Redesigning a tutoring brand and website balancing playfulness and academic credibility for families and educators.
Designed and developed a fully responsive website for travel content creator, integrating blog, YouTube content, and curated resources.
User research-informed design and brand system for a culinary discovery platform.
Strategic dual funnel design for distinct audience journeys in a premium travel concept.
I'm open to full-time roles, contract positions, and collaborative projects with design teams and agencies.
Connect with Me
