Former Educator turned Brand & Digital Designer

Design that doesn't stop at the identity

I build the identity, then build the system it needs to work in the real world across websites, campaigns, and everywhere it counts.

Simple sketch of a backpack with flap and front pocket.
Illustration of a tablet showing Now Playing 90's Dance mix with design app icons Ps, Ai, Id, Ae, and Figma.
Black and white line drawing of a DSLR camera with a large zoom lens attached.
simple passport sketch showcasing stamps from across the world
Jocelyn smiling with shoulder-length brown hair wearing a brown top and patterned pants on white background.

The Person behind the work

Educator. Systems Thinker. Designer.

I've always been drawn to the bigger picture.

As a musician, I learned to think about how individual notes, dynamics, and phrasing come together to create a story for the listener. As a teacher, I learned to think beyond a single lesson and consider the experience I was creating and where I wanted it to lead. As a photographer, years behind the camera taught me to see the story in a single frame.

I bring that same way of thinking to design. I'm interested in the space between strategy and execution, where brand, visual design, digital experiences, and storytelling come together to create something cohesive and meaningful.

Get in touch

Open to full-time opportunities

I'm actively seeking full-time Brand & Digital Designer roles, and open to select freelance projects with teams who need more than an identity, they need it to work.

Let's build something that holds up.