Brand & Digital Designer  • Tampa, FL

Building systems that connect storytelling, design, and action.

I transform complex ideas into brand identities, campaigns, and digital experiences that help organizations communicate clearly and connect with their audiences.

Simple sketch of a backpack with flap and front pocket.
Illustration of a tablet showing Now Playing 90's Dance mix with design app icons Ps, Ai, Id, Ae, and Figma.
Black and white line drawing of a DSLR camera with a large zoom lens attached.
simple passport sketch showcasing stamps from across the world

Former educator

Brand Systems Thinker

UX-informed Designer

Visual Storyteller

Design for Human Attention

Former Educator

Brand Systems Thinker

UX-informed Designer

Visual Storyteller

Design for Human Attention

Former Educator

Brand Systems Thinker

Jocelyn smiling with shoulder-length brown hair wearing a brown top and patterned pants on white background.

The Person behind the work

Educator. Systems Thinker. Designer.

Before design, I was a music teacher, and that instinct to engage, clarify, and move people hasn't changed. It simply found a new medium.

I discovered design while building a travel website with my husband and exploring how visual systems shape the way people understand and connect with information. Years behind a camera taught me to see composition, light, and story long before I opened Figma.

That curiosity evolved into a design practice focused on brand identity, digital experiences, and visual storytelling—combining structured thinking with creativity to build work that is clear, intentional, and human.

Outside of work, you'll usually find me exploring somewhere new with my husband Keith and our tripawd dog Jake, always looking for the next place, story, or detail worth noticing.

Get in touch

Have a project in mind?

I'm currently open to full-time Brand & Digital Designer roles and select freelance collaborations with teams looking to build thoughtful brands, digital experiences, and marketing systems.

Let's create something clear, intentional, and meaningful.